S.C. Wholesale Produce Distributor Partners with AmplifiedAg to Launch Vertical Farm Operation, Steering Indoor-Grown Produce in New Direction
Now operating its own vertical farming business, Senn Brothers Produce introduces indoor-grown produce brand, ‘Sennsational FRESH’ to customer network
COLUMBIA, SC, December 5, 2023: Food distributors and retailers continue to partner with CEA brands to overcome their supply and food safety challenges. But as the demand for indoor-grown produce increases, one produce distributor has realized a greater potential for CEA and is blurring the lines between farmer and distributor to bring indoor-grown produce further up the value chain.
Senn Brothers Produce, a leading wholesale food distributor in South Carolina, recently launched its own vertical farm to support the introduction of its indoor-grown private-label brand, Sennsational FRESH which features a variety of leafy greens in its product lineup. With full control of its lettuce supply, Senn Brothers is creating more added value for its customer network and increasing indoor-grown produce availability for end consumers.
To establish its farm operation, Senn Brothers partnered with agricultural technology provider AmplifiedAg